Dianne Stasi is the owner and founder of Stasi & Co., a 100% woman-owned, full-service integrated marketing agency located in downtown Manhattan’s SOHO neighborhood.

A New York City advertising agency veteran and creative thinker, Dianne believes “good thinking” is the corner stone of every agency project, from a single brochure for a fledging business to a full-blown, national campaign for a Fortune 500 company.

A former art teacher who, in her 20’s, handed in her papier maché for Madison Avenue, Dianne is a strong conceptual problem solver who attributes her skills and success to the experience she gained during the ‘80s at New York’s Wunderman, one of the world’s largest direct response agencies. While at Wunderman Dianne worked on the successful, direct marketing launch of Gevalia Kaffe, one of the first coffee continuity programs. She also contributed to several key agency accounts such as Merrill Lynch, The Book of the Month Club and Time Life Books.

After Wunderman, Dianne worked at Chiat Day’s direct marketing division, Perkins Butler (New York City) where she developed impactful programs for AT&T and American Express, among others. In 1990 Dianne ventured out on her own, creating Stasi & Co., where one of her first accounts was the BMG Music Club. She and co-creative director, Janet Coviello developed one of BMG’s most successful direct mail packages, “The Plain and Simple Truth” which was an acquisition and “win back” control for over five years. The success of this project led to Stasi & Co. developing the complete acquisition program for BMG’s VISA card with Wachovia Bank. In addition, the design that they created for the BMG VISA card won a credit card industry design award.

Dianne Stasi, together with her team of seasoned creative and strategic marketing professionals, has produced results-driven, concept-to-execution campaigns for a broad and diverse client base including Perrier Group of America, Scholastic, Highlights for Children, Castrol Motor Oil, IBM, Cendant Membership Services, Hill’s Science Diet Pet Food and Empire BlueCross BlueShield (for which the agency won the prestigious “BEST OF BLUE” Award, the nation’s top honor among all forty-five BC/BS marketing programs).

A long-time resident of SOHO as well, Dianne Stasi is a diehard New Yorker who has enthusiastically embraced the unique culture that only Lower Manhattan can offer.

During her more than twenty years in advertising and marketing, Janet Coviello has put her creative talent to work to successfully sell everything from motor oil to body oil. Her background includes positions both on the
client side and at major New York advertising agencies. In 1990, she joined Stasi & Co. as co-creative director.

Since opening their doors, Janet and her creative partner Dianne Stasi have developed a reputation for producing smart, strategic work that gets results. Clients as diverse as Hill’s Science Diet Pet Food, Empire BlueCross BlueShield, Scholastic and The Perrier Group of America (now known as Nestle Waters) have enjoyed long relationships with the Stasi team and have seen their business grow as a direct result. Stasi’s recent work for Empire, in addition to helping generate a 10% bump in sales, was also awarded the "Best of Blue" honor for the most outstanding marketing effort of all BlueCross BlueShield companies in the nation.

Janet and Dianne’s signature "good thinking" was also behind one of BMG Music Service’s single most successful customer acquisition package ever. "The Plain and Simple Truth" employed atypical music club tactics to bring
in new members and was used for over five years.

Before Stasi, Janet served as Vice President, Copy Supervisor at Scali McCabe Sloves in New York where she worked on Four Seasons Hotels, Nikon, and Western Union, producing the brand’s. first direct response television spot "Mothers", which launched their 1-800-CALL-CASH service. She was also a member of the original brand strategy team for Courtyard by Marriott hotels..

Earlier, Janet worked at Wunderman, focusing on Merrill Lynch and AT&T. She also had a long freelance engagement, again with creative partner Dianne Stasi, at Chiat Day’s direct response agency, Perkins Butler. While there, she worked on a broad range of accounts that included American Express, National Car Rental and AT&T. Janet began her career as a copywriter in the advertising department of Chemical Bank’s retail banking division.

Janet has been a recipient of numerous awards, including the Caples, Echo and Art Directors Club of Philadelphia.